Brand repositioning
'Give a Flybuys. Take more.' was an integrated brand campaign that launched with a 120 second film from the agency, Che Proximity, that reframed 'savvy as the new sexy'. After the campaign launch, I was instrumental in repositioning the Flybuys brand through it's digital channels to make it relevant to the next generation of shoppers. In the first four months of the brand repositioning Flybuys saw a 25% increase in sign-ups, which translates to 113k new members.
Design system
In a given week, Flybuys sends out millions of highly personalised emails with offers and rewards from over 20 participating brands. Each campaign has it’s own marketing strategy with enticing offers and compelling messaging.
Working closely with the leadership team, front-end developers and commercial teams, I developed a robust design system ‘Phoenix’ with enough flexibility to accomodate the diversity of campaigns while keeping a consistent brand presence.
