The ‘Developer’ team at REA Group grows the branding of new developments and helps sell new homes through a range of listings and digital advertising products that attract, engage and convert new home buyers.
The ‘Developer’ team at REA Group grows the branding of new developments and helps sell new homes through a range of listings and digital advertising products that attract, engage and convert new home buyers.
Role
Digital Designer
Year
2018 - 2020
Project
Property Development
Organisation
REA Group
Role
Digital Designer
Year
2018 - 2020
Project
Property Development
Organisation
REA Group
Role
Digital Designer
Year
2018 - 2020
Project
Property Development
Organisation
REA Group
Working as the Digital Designer at the in-house creative agency for the ‘Developer’ team at REA Group, I worked closely with clients (property developers) to understand their lead strategy, unique selling proposition and branding journey. With an increase in new developments across the country, property developers were in need of a way to promote the stand-out features of their developments and connect to potential buyers.
Esen lead capture landing page.
Lead-capture pages
I designed lead capture pages for high-end developments and off-the-plan apartments to generate leads and drive conversion from potential buyers. Working closely with the Developer Sales team to gain an understanding of the developer’s goals and lead strategy, I worked with architectural renders and any pre-existing branding provided to create an engaging visual experience for users.
Esen lead capture landing page.
Lead-capture pages
I designed lead capture pages for high-end developments and off-the-plan apartments to generate leads and drive conversion from potential buyers. Working closely with the Developer Sales team to gain an understanding of the developer’s goals and lead strategy, I worked with architectural renders and any pre-existing branding provided to create an engaging visual experience for users.
Esen lead capture landing page.
Lead-capture pages
I designed lead capture pages for high-end developments and off-the-plan apartments to generate leads and drive conversion from potential buyers. Working closely with the Developer Sales team to gain an understanding of the developer’s goals and lead strategy, I worked with architectural renders and any pre-existing branding provided to create an engaging visual experience for users.
LT Hardiman Lofts website.
Front-end development
I also worked on the front-end development of mini-sites, landing pages and email campaigns using Bootstrap, CSS Sass and JavaScript ensuring optimisation for SEO and using accessibility best-practices.
LT Hardiman Lofts website.
Front-end development
I also worked on the front-end development of mini-sites, landing pages and email campaigns using Bootstrap, CSS Sass and JavaScript ensuring optimisation for SEO and using accessibility best-practices.
LT Hardiman Lofts website.
Front-end development
I also worked on the front-end development of mini-sites, landing pages and email campaigns using Bootstrap, CSS Sass and JavaScript ensuring optimisation for SEO and using accessibility best-practices.
Bellevue Residences website.
Design, iterate and refine
Using data results from a/b testing, customer insights and past landing page performances, I would iterate and improve designs to enhance page performance. This data influenced design choices such as, form placement, headings, call to actions, content and imagery.
Bellevue Residences website.
Design, iterate and refine
Using data results from a/b testing, customer insights and past landing page performances, I would iterate and improve designs to enhance page performance. This data influenced design choices such as, form placement, headings, call to actions, content and imagery.
Bellevue Residences website.
Design, iterate and refine
Using data results from a/b testing, customer insights and past landing page performances, I would iterate and improve designs to enhance page performance. This data influenced design choices such as, form placement, headings, call to actions, content and imagery.
Alexandra and The Fabric email marketing campaigns.
Email marketing
I also worked on email marketing campaigns and display advertising to direct traffic to the lead-capture sites. Working with the assets provided from the client I would expand upon their branding and include content to entice potential buyers into finding out more about the new home developments.
Alexandra and The Fabric email marketing campaigns.
Email marketing
I also worked on email marketing campaigns and display advertising to direct traffic to the lead-capture sites. Working with the assets provided from the client I would expand upon their branding and include content to entice potential buyers into finding out more about the new home developments.
Alexandra and The Fabric email marketing campaigns.
Email marketing
I also worked on email marketing campaigns and display advertising to direct traffic to the lead-capture sites. Working with the assets provided from the client I would expand upon their branding and include content to entice potential buyers into finding out more about the new home developments.
Milieu email marketing campaigns.
Branding
In my approach to creating email marketing campaigns for developments, I would begin by analysing the existing brand assets to ensure a cohesive and seamless integration into the email. I expand upon these assets by incorporating additional visual elements and interesting layouts. This maintains brand consistency but also enhances the visual appeal and effectiveness of the campaign.
Milieu email marketing campaigns.
Branding
In my approach to creating email marketing campaigns for developments, I would begin by analysing the existing brand assets to ensure a cohesive and seamless integration into the email. I expand upon these assets by incorporating additional visual elements and interesting layouts. This maintains brand consistency but also enhances the visual appeal and effectiveness of the campaign.
Milieu email marketing campaigns.
Branding
In my approach to creating email marketing campaigns for developments, I would begin by analysing the existing brand assets to ensure a cohesive and seamless integration into the email. I expand upon these assets by incorporating additional visual elements and interesting layouts. This maintains brand consistency but also enhances the visual appeal and effectiveness of the campaign.
Lead capture page for The Leas Middle Ridge
'Land only' landing pages
Designing a landing page for ‘land only’ has its challenges as there’s usually limited photographic content provided. Visual cues, graphics, illustrative maps, textured background and icons become essential to convey the unique feel and vibe of the area. These visual tools help to paint a vivid picture of the land’s potential, evoking the atmosphere and aesthetic qualities that resonate with prospective buyers.
Lead capture page for The Leas Middle Ridge
'Land only' landing pages
Designing a landing page for ‘land only’ has its challenges as there’s usually limited photographic content provided. Visual cues, graphics, illustrative maps, textured background and icons become essential to convey the unique feel and vibe of the area. These visual tools help to paint a vivid picture of the land’s potential, evoking the atmosphere and aesthetic qualities that resonate with prospective buyers.
Lead capture page for The Leas Middle Ridge
'Land only' landing pages
Designing a landing page for ‘land only’ has its challenges as there’s usually limited photographic content provided. Visual cues, graphics, illustrative maps, textured background and icons become essential to convey the unique feel and vibe of the area. These visual tools help to paint a vivid picture of the land’s potential, evoking the atmosphere and aesthetic qualities that resonate with prospective buyers.
Role
Digital design and front-end development of lead-capture pages, email marketing campaigns and display advertising.
Presenting lead-capture best-practices to interstate sales teams and clients.
Results
Improved briefing templates helping the Sales Team with client relationships.
Created high-performing lead-capture templates resulting in increased sales and increased leads for clients.
I'd love to hear about job opportunities or projects you'd like to collaborate on.
I'd love to hear about job opportunities or projects you'd like to collaborate on.
© K:Designs 2024
© K:Designs 2024